MASERATI: Alive
Brand
Date
Feb 2025
Description
The Maserati 'Alive' project is a cinematic exploration of automotive design, presented through a high-tech, industrial lens. The film features a series of sleek, futuristic sequences set within a symmetrical tunnel illuminated by white strip lights and amber accents. Technically, the work relies on moody atmospheric haze paired with dynamic digital overlays. The edit incorporates 3D render and CGI elements, including wireframe schematics and rapid glitch transitions, to communicate a focus on performance data and modern engineering.
Style
Horizontal, Cinematic, Moody, Futuristic
Techniques
3D render / CGI
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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