MASERATI: Beauty and the Beasts
Brand
Date
Oct 2022
Description
Maserati’s 'Beauty and the Beasts' campaign features the Trofeo collection, focusing on the high-performance engineering inherent in the luxury automotive brand. The film captures the vehicles through detailed macro cinematography, emphasizing signature design elements such as the grille and body lines before moving to high-speed sequences on a desert racetrack. The execution relies on dynamic camera movements and drone footage to track the vehicles across the terrain. Natural daylight enhances the metallic paint finishes, grounding the cinematic visual language in a bright, warm atmosphere. Agency CALLEN led the creative direction for this production.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Desert
Context
TVC / TV Commercial
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