MASERATI: "A Love Leter To Miami"
Brand
Date
Oct 2024
Description
Maserati’s 'A Love Letter To Miami' campaign features David Beckham in a cinematic, nighttime exploration of the city. The film moves through modern architectural exteriors and urban landscapes, leaning into a moody atmosphere defined by deep shadows and vibrant neon lighting. Produced by Racing Cowboys, the piece follows Beckham as he navigates a parking structure and drives through the streets. The commercial utilizes live-action technique to contrast the car's sleek silhouette against the illuminated urban backdrop.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Violet
Background
Rooftop
Context
TVC / TV Commercial
Associated creatives
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