MASERATI: TVC
Brand
Date
Jan 2025
Description
Maserati presents this television commercial showcasing the Levante luxury SUV as it maneuvers through a variety of environments, from winding coastal routes to serene mountain passages. The project focuses on the vehicle's athletic stance and premium design, using cinematic framing to draw attention to interior craftsmanship and exterior body details. Produced by AdSmart from Sky, the spot utilizes live-action techniques and natural light to emphasize the car’s presence within its surroundings. The sequence maintains a consistent visual tone, highlighting the SUV’s performance capabilities through a lens of clean, warm aesthetics.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Navy
Silver (metallic)
Background
Mountain
Context
TVC / TV Commercial
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