Madewell
Issa Rae
Brand
ProjectIssa Rae
Date
Jun 2026
Description
This commercial campaign for Madewell highlights seasonal wardrobe staples, featuring Issa Rae in a series of sun-drenched lifestyle vignettes. Moving from a modern kitchen setting to an exterior pool environment, the production leans into a relaxed, candid aesthetic. Produced by GREATERGOOD, the spot focuses on the interplay of natural light and warm tones to frame the talent. The project leverages vertical live-action technique to capture motion through residential and outdoor spaces.
Style
Lifestyle, Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Sage
Jet Black
Background
Living Room
Context
Advertising Campaign
Associated creatives
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