Madewell: Issa Rae
Brand
Date
Jun 2026
Description
Madewell partners with Issa Rae for this lifestyle commercial, highlighting a series of vignettes set within a modern domestic space and outdoor retreat. The production shifts from a bright, clean kitchen environment to sunlit pool surroundings, focusing on the intersection of personal style and casual settings. Produced by GREATERGOOD, the spot leans into warm lighting and natural light to capture an approachable, lived-in aesthetic. The vertical format emphasizes the movement of the talent throughout the location, utilizing live-action technique to present the fashion collection in a commercial lifestyle context.
Style
Lifestyle, Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Sage
Jet Black
Background
Living Room
Context
Advertising Campaign
Associated creatives
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