Madewell

Jan 2025

Madewell presents Dean Easy, a fashion editorial campaign focusing on versatile, monochromatic styling and classic denim silhouettes. Captured by photographer Bridget Fleming, the imagery leans into a minimalist studio aesthetic, utilizing a clean white backdrop and soft, natural light to emphasize the texture and quality of the apparel. The series features model Luma Vitoria in various layered ensembles, ranging from denim-on-denim combinations to structured jackets and light-toned separates. With hair styling by Adlena and makeup by Chiho Omae, the campaign maintains a consistent, refined art direction across all frames, highlighting the functionality of the collection through simple, effective studio compositions.

Editorial, Horizontal, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign