Madewell: Dean Easy

Jan 2025

Madewell presents the Dean Easy fashion campaign, a series of editorial portraits and commercial imagery that highlights classic, relaxed denim styling. Captured by photographer Bridget Fleming, the project channels a minimal aesthetic defined by clean art direction and a consistent white seamless studio backdrop. The series features model Luma Vitoria in various monochromatic and layered looks, showcasing a focus on material texture through soft, even lighting. Hair styling by Adlena and makeup by Chiho Omae provide a natural finish that complements the simplicity of the wardrobe choices, ranging from button-down denim sets to suede outerwear and essential accessories.

Editorial, Horizontal, Clean

Natural light

White Seamless

Advertising Campaign