Madewell: Holiday Dressing
Brand
Date
Dec 2024
Description
Madewell’s Holiday Dressing project is a series of studio portraits that showcase the brand’s current knitwear and denim collections. The campaign leans into a clean, minimalist aesthetic, using natural light to highlight the tactile textures of layered flannels, crewnecks, and woven sweaters. Photographer Tom Schirmacher frames the imagery against neutral, seamless backdrops to maintain a focus on fabric quality and relaxed, contemporary silhouettes. With model Joshua Seth serving as the primary lead and Sally Branka providing makeup artistry, the work offers a straightforward, polished look at seasonal apparel staples.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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