Madewell’s Holiday Dressing project is a series of studio portraits that showcase the brand’s current knitwear and denim collections. The campaign leans into a clean, minimalist aesthetic, using natural light to highlight the tactile textures of layered flannels, crewnecks, and woven sweaters.
Photographer Tom Schirmacher frames the imagery against neutral, seamless backdrops to maintain a focus on fabric quality and relaxed, contemporary silhouettes. With model Joshua Seth serving as the primary lead and Sally Branka providing makeup artistry, the work offers a straightforward, polished look at seasonal apparel staples.
