Madewell
Holiday Dressing
Brand
ProjectHoliday Dressing
Date
Dec 2024
Description
Madewell’s Holiday Dressing project is a series of studio portraits that capture a refined, contemporary approach to seasonal attire. Photographed by Tom Schirmacher, the campaign leans into a clean and minimal aesthetic, utilizing natural light to accentuate the textures of knitwear, denim, and layered shirting. The series features model Joshua Seth, with makeup artistry by Sally Branka. The imagery prioritizes a balanced, vertical composition, placing subjects against neutral studio backdrops to ensure the focus remains on the apparel’s silhouette and material quality. It is a hallmark example of modern commercial fashion editorial.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.