Madewell: Madewell Men's Summer Denim 2025
Brand
Date
May 2025
Description
The Madewell Men's Summer Denim 2025 campaign leans into a documentary-style aesthetic, capturing the collection through the lens of photographer Sebastian Sabal-Bruce. Set against urban streetscapes and architectural backdrops, the visuals utilise analogue film techniques to create a textured, lived-in feel. Featuring model Jeenu Mahadevan, the project focuses on relaxed menswear silhouettes, from chambray button-downs to denim staples. The imagery is defined by a warm, golden-hour palette and natural light, with hair styling by Diego Da Silva and makeup by Chiho Omae contributing to an effortless editorial look.
Style
Vertical, Warm, Editorial
Techniques
Natural light, Analogue / film
Industries
Background
Street
Context
Advertising Campaign
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