Madewell
Madewell Men's Summer Denim 2025
Brand
Date
May 2025
Description
The Madewell Men's Summer Denim 2025 campaign leans into a classic, documentary-style aesthetic to showcase the season's core apparel. Photographed by Sebastian Sabal-Bruce, the project utilizes an analogue film technique to capture relaxed, candid portraits of model Jeenu Mahadevan against urban and architectural backdrops. With hair styling by Diego Da Silva and makeup by Chiho Omae, the series emphasizes an effortless, sun-bleached editorial tone. The imagery makes frequent use of natural light and gritty, textured compositions, ranging from warm-toned street lifestyle shots to high-contrast monochrome portraits.
Style
Vertical, Warm, Editorial
Techniques
Natural light, Analogue / film
Industries
High Street Fashion
Background
Street
Context
Advertising Campaign
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