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Monochrome portrait of a woman reflected in a car side mirror, resting her arms on the window frame.
Model with long curly brown hair wearing a red knit top and gold necklaces against a textured white background.
Model with long curly hair wearing a cream polo shirt and white skirt walking along a cobblestone street by a white wall.
Model in red shirt and shorts sitting on a wooden boat bow over shallow water
Black and white portrait of a smiling woman in a sleeveless knit top and denim shorts standing on a rocky coast.
Model with curly dark hair leaning against a dark SUV wearing a pink shirt and white jeans for Madewell Made For Summer project
Model with long curly hair wearing a red crochet top and light wash jeans holding a striped bucket bag against a white wall.
Monochrome portrait of a woman reflected in a car side mirror, resting her arms on the window frame.
Model with long curly brown hair wearing a red knit top and gold necklaces against a textured white background.
Model with long curly hair wearing a cream polo shirt and white skirt walking along a cobblestone street by a white wall.

Madewell MADE FOR SUMMER 2025

About

The Made For Summer campaign for Madewell explores seasonal fashion through an editorial, lifestyle-focused lens. Photographed by Tom Schirmacher, the series features model Sun Mizrahi in a collection of warm, textured pieces ranging from knit tops and crochet to relaxed denim and tailored separates. The imagery relies on natural light and an observational approach, alternating between high-contrast monochrome and warm, sun-drenched palettes. By incorporating analogue film aesthetics and organic environmental settings—including coastal shores and rustic architecture—the campaign leans into a candid, textured visual style.

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