Madewell
MADE FOR SUMMER
May 2025
The Made For Summer campaign for Madewell presents a collection of high street fashion imagery captured by photographer Tom Schirmacher. Featuring model Sun Mizrahi, the series focuses on a sun-drenched aesthetic, utilizing natural light and an observational approach to document relaxed, warm-weather attire across various coastal and rustic environments. The editorial work blends lifestyle portraiture with candid outdoor settings, highlighting textures like crochet, knitwear, and denim. With a reliance on monochrome and warm-toned film treatments, the project maintains an analogue feel, emphasizing clean compositions and organic lighting to showcase the seasonal collection.
Editorial, Vertical, Warm, Lifestyle
Analogue / film, Natural light
High Street Fashion
Advertising Campaign
