Madewell: MADE FOR SUMMER
Brand
Date
May 2025
Description
The Made For Summer campaign for Madewell explores seasonal fashion through an editorial, lifestyle-focused lens. Photographed by Tom Schirmacher, the series features model Sun Mizrahi in a collection of warm, textured pieces ranging from knit tops and crochet to relaxed denim and tailored separates. The imagery relies on natural light and an observational approach, alternating between high-contrast monochrome and warm, sun-drenched palettes. By incorporating analogue film aesthetics and organic environmental settings—including coastal shores and rustic architecture—the campaign leans into a candid, textured visual style.
Style
Editorial, Vertical, Warm, Lifestyle
Techniques
Analogue / film, Natural light
Industries
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.