Madewell
Autumn 2025 Campaign - A day in Paris
Brand
Date
Sep 2025
Description
The Madewell Autumn 2025 campaign, 'A day in Paris,' explores a series of candid urban moments through a high-contrast monochrome lens. Photographed by Grayson Vaughan, the project follows model Tamel Lee across various Parisian landmarks, ranging from cafe settings to street-level architecture. The imagery leans into a cinematic, editorial aesthetic, utilizing natural light to capture textured menswear layers against a traditional European backdrop. The work employs a documentary-style approach to high street fashion, moving between relaxed casual wear and structured layering to reflect a classic, everyday look.
Style
Vertical, Monochrome, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey
Jet Black
Context
Advertising Campaign
Associated creatives
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