Madewell: Autumn 2025 Campaign - A day in Paris

Sep 2025

Madewell’s Autumn 2025 campaign, 'A day in Paris,' highlights the brand's latest seasonal collection through a series of black-and-white portraits. Photographed by Grayson Vaughan, the campaign features model Tamel Lee navigating the city’s streets, café terraces, and historic landmarks. The imagery utilizes natural light to emphasize the textures of the apparel, ranging from structured tweed overcoats to casual layered menswear. Following an editorial approach, the campaign captures candid moments set against the classic architectural backdrop of Paris. The visual execution relies on an analogue film style to maintain a refined, introspective mood throughout the series.

Vertical, Monochrome, Editorial

Natural light

Advertising Campaign