Madewell: What are You Made Of
Brand
Date
Dec 2025
Description
Madewell’s 'What are You Made Of' campaign captures a series of intimate, lifestyle-driven moments within a contemporary home. The commercial film follows a subject through a sunlit, modern space, transitioning between the kitchen and living areas. The execution relies on live-action techniques to emphasize a clean, candid aesthetic. By utilizing warm natural lighting, the film focuses on the texture and movement of the apparel as the subject navigates her environment. The production was managed by GREATERGOOD.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Sage
Charcoal
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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