Kia: Feel Something Again
Brand
Date
Aug 2018
Description
Kia leans into a cinematic narrative for the Feel Something Again campaign, featuring musician Steven Tyler at a desert racetrack facility. The film tracks Tyler as he exits a vintage trailer, moving through the landscape to showcase the performance sedans on track. The creative direction, led by agency David & Goliath, utilizes a warm, golden hour aesthetic to emphasize the automotive design. Production by MJZ and post-production work by The Mill London ground the piece in a high-fidelity look, incorporating live-action technique and wide-angle aerial cinematography to define the visual tone.
Style
Horizontal, Cinematic, Warm
Industries
Color
Pure White
Jet Black
Background
Road
Context
TVC / TV Commercial
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