Kia leans into a cinematic narrative for the Feel Something Again campaign, featuring musician Steven Tyler at a desert racetrack facility. The film tracks Tyler as he exits a vintage trailer, moving through the landscape to showcase the performance sedans on track.
The creative direction, led by agency David & Goliath, utilizes a warm, golden hour aesthetic to emphasize the automotive design. Production by MJZ and post-production work by The Mill London ground the piece in a high-fidelity look, incorporating live-action technique and wide-angle aerial cinematography to define the visual tone.
