Kia

Jul 2026

In the inaugural episode of Designing Tomorrow, Kia positions itself at the intersection of mobility and ecological stewardship through a compelling documentary-style narrative. Featuring actor Nikolaj Coster-Waldau, the project moves beyond standard automotive marketing by grounding the EV experience in real-world environmental action. By documenting Coster-Waldau’s visit to the Interceptor 007 vessel, the film bridges the gap between high-end automotive design and the urgent work of global ocean conservation. The visual language leans into a refined, cinematic aesthetic, utilizing sweeping drone footage to juxtapose the intimate, human-centric environment inside the Kia vehicle with the vast, untamed expanse of the ocean. This choice of perspective underscores the brand's commitment to a cleaner future, with a natural, cool-toned color palette that emphasizes the urgency of the environmental mission. Through skillful live-action technique and measured pacing, the film captures the synergy between Kia’s vision and the tangible solutions developed by Boyan Slat. With sophisticated post-production and VFX work by William McVay, the narrative remains both educational and visually arresting, avoiding heavy-handed corporate messaging in favor of a reflective lifestyle approach. Ultimately, Designing Tomorrow succeeds by framing the electric vehicle not merely as a mode of transit, but as a deliberate participant in a necessary, global shift toward sustainable living and long-term ecological preservation.

Documentary, Lifestyle, Cinematic

Live-action Technique, Slow motion, Drone footage

Electric / EV, Automotive