Kia

A Real SUV

Brand

Date

Jul 2026

Description

Kia showcases the capabilities of its latest SUV in this campaign titled 'A Real SUV'. The narrative contrasts the precision of the vehicle against a procession of hand-crafted wooden toy cars, bridging the gap between urban architecture and rugged mountainous terrain. Produced by SMUGGLER and Filmgroup, the project utilizes live-action technique layered with VFX / visual effects to integrate the toy elements into natural environments. The commercial maintains a desaturated color palette and natural daylight to emphasize the vehicle's design across varied topographies, with creative input from Luke Hughes, Spinach, and Parliament. The cinematic experience is supported by sound design from Racket Club and Max Cooper.

Style

Horizontal, Commercial, Action, Desaturated

Techniques

VFX / visual effects

Industries

Luxury Automotive

Color

Camel

Charcoal

Background

Street

Context