Kia
EV
Brand
ProjectEV
Date
Jun 2026
Description
Kia introduces the EV5 electric SUV in this commercial spot, focusing on the vehicle's role within a modern suburban domestic environment. The narrative centres on the interactions between a family and a friendly, humanoid household robot, showcasing the car parked in a driveway and charging in a garage. The production utilizes live-action footage combined with digital integration, with post production and VFX by Daniel Fletcher. The visual approach prioritizes a clean aesthetic, leveraging VFX / visual effects to merge the robotic character with the physical setting of the home.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Pure White
Jet Black
Background
House
Context
TVC / TV Commercial
Associated creatives
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