Kia showcases its EV5 electric SUV in this commercial spot, focusing on the integration of the vehicle into a domestic setting. The narrative centers on a family interacting with a humanoid robot, positioning the car as a functional element of a modern suburban home.
Technically, the project utilizes a clean live-action aesthetic blended with VFX/visual effects. Daniel Fletcher handled post-production and VFX, managing the integration of the robotic character within the driveway and garage environments to highlight the vehicle's features.
