Kia: Kia's getting a Ute

Jan 2024

Kia introduces its upcoming utility vehicle through a lighthearted campaign centered on the search for the perfect name. Set within the familiar surroundings of an Australian pub, the narrative leans into the communal spirit of local debate as patrons weigh in on various monikers for the new model. Directed by Ariel Martin for Scoundrel, the spot utilizes a cinematic live-action technique to capture the banter of a diverse group of regulars. The production captures a warm, atmospheric environment, relying on natural light to ground the comedic dialogue in an authentic, high-production setting developed by Innocean Sydney.

Horizontal, Cinematic

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Advertising Campaign