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Kia: Ecuador - Marcaria

Brand
Date

Dec 2025

Description

Kia’s 'Ecuador - Marcaria' project serves as a cinematic exploration of automotive performance set against the diverse topography of Ecuador. The film traverses a range of environments, from volcanic peaks and winding coastal roads to expansive, tranquil lakes. Produced by Oruga, the project utilizes drone footage to capture sweeping aerial vistas, underscored by a warm, naturalistic aesthetic. The narrative bridges the gap between modern electric vehicle travel and the natural world, featuring local wildlife such as the Andean condor to emphasize the scale and versatility of the setting.

Style

Horizontal, Cinematic, Warm

Techniques

Drone footage

Industries
Color
Charcoal
Camel
Navy
Background

Mountain

Context

TVC / TV Commercial

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