Kia’s 'Ecuador - Marcaria' project serves as a cinematic exploration of automotive performance set against the diverse topography of Ecuador. The film traverses a range of environments, from volcanic peaks and winding coastal roads to expansive, tranquil lakes.
Produced by Oruga, the project utilizes drone footage to capture sweeping aerial vistas, underscored by a warm, naturalistic aesthetic. The narrative bridges the gap between modern electric vehicle travel and the natural world, featuring local wildlife such as the Andean condor to emphasize the scale and versatility of the setting.
