KFC's vertical commercial campaign, The Colonel's Hacks, leverages a bold visual identity to spotlight their menu offerings. The production utilizes a vibrant color palette, framing a stylized depiction of Colonel Sanders within a high-energy, digital aesthetic.
The project incorporates live-action techniques, utilizing glitch effects and dynamic loading graphics to present product details. Produced with support from agencies Special New Zealand, Stanley St, and Thompson Spencer, with media planning by PHD New Zealand, the work leans into a clean, graphic-heavy look tailored for mobile-first platforms.
