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KFC: Genius

Brand
KFC
Date

Feb 2025

Description

KFC debuts its Genius campaign, a commercial focused on the product pairing of crispy fried chicken tenders with hot honey. The spot captures the process of drizzling spicy syrup over battered tenders, utilizing macro cinematography to highlight the product texture and glossy finish. Developed by agencies APR and Highdive, the project features live-action technique and slow motion sequences to showcase the meal components, including fries and a biscuit. Production was handled by ProdCo, with post-production and VFX contributions from Abyss Digital, Ethos Studio, and The Mill US. Editorial and sound design were managed by The Den Editorial and Another Country respectively.

Style

Horizontal, Commercial, Clean, Glossy

Techniques

Macro, Slow motion

Industries
Fast Food
Color
Caramel
Rust
Context

Advertising Campaign, TVC / TV Commercial

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