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  • ·A transformed digital ordering platform, merging KFC’s iconic brand with unparalleled convenience.

KFC: A transformed digital ordering platform, merging KFC’s iconic brand with unparalleled convenience.

Brand
KFC
Date

May 2023

Description

KFC has introduced a revamped digital ordering platform, designed to integrate its brand identity with an emphasis on convenience. Created in partnership with the agency BASIC/DEPT®, the project features a series of motion graphics that highlight the user experience behind the new mobile application. The creative direction employs a brisk, split-screen format, alternating between high-definition close-ups of menu items and clean interface screen recordings. The aesthetic utilizes bold typography and a consistent crimson palette to maintain brand cohesion, emphasizing efficiency in the digital menu selection and checkout process.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Motion Graphics

Industries
Fast Food
Color
Pure White
Scarlet
Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

BASIC/DEPT®
BASIC/DEPT®Agency / Creative
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