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KFC, Gymshark: Gains Have Never Tasted So Good!

Date

Apr 2025

Description

This dynamic campaign captures a collaborative workout class presented by KFC and Gymshark. The production leans into a lifestyle aesthetic, utilizing live-action techniques to showcase high-intensity training sessions that blend athletic performance with brand-focused elements. The project features participants in athletic apparel, performing various exercises such as weighted squats and dumbbell lifts, interspersed with product placements of branded rice bowls. The execution maintains a clean visual style throughout, framing the crossover between fitness and food.

Style

Lifestyle, Vertical, Clean

Industries
Color
Jet Black
Pure White
Background

Gym

Context

Social Media / Short Form Video

Associated creatives

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