KFC
The Gravy Master
Brand
ProjectThe Gravy Master
Date
Feb 2025
Description
KFC’s The Gravy Master campaign features a cinematic approach to product storytelling, centering on a character in a velvet tuxedo and cravat who treats the signature side dish with high-status reverence. Produced by Bodacious, the commercial leans into a moody, low-key chiaroscuro aesthetic within a wood-paneled study. The film captures a deliberate, observational tone, focusing on the visual consistency of the gravy against the backdrop of a traditional study environment.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Fast Food
Color
Jet Black
Navy
Chocolate
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.