KFC
Fight Night
Brand
ProjectFight Night
Date
Feb 2025
Description
KFC’s Fight Night campaign, developed for the movie studios and entertainment sector, leans into a cinematic and gritty aesthetic. The piece utilizes a live-action technique to depict a diverse group gathered within a moody, industrial warehouse setting. The visual approach emphasizes atmospheric textures, capturing the raw environment through cinematic framing. The narrative centers on a clandestine gathering, highlighting the interplay of shadow and light within the urban space.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Movie Studios
Background
Warehouse
Context
TVC / TV Commercial
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