KFC: Fight Night
Brand
Date
Feb 2025
Description
KFC enters the entertainment space with 'Fight Night', a cinematic campaign spot set within a dimly lit industrial warehouse. The narrative unfolds at an underground gathering, utilizing a raw aesthetic and moody lighting to build tension throughout the warehouse interior. The project leans into a gritty, cinematic visual language, centering on the diverse group dynamic found at this event. The production highlights the environment through a live-action technique, focusing on the atmospheric textures of the space.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Background
Warehouse
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.