Karl Lagerfeld
Karl Lagerfeld's minimalist luxury fashion and denim campaigns across editorial and commercial frames
Featured Karl Lagerfeld projects
This week's top Karl Lagerfeld projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Karl Lagerfeld · Karl Lagerfeld Fall 2025
The Karl Lagerfeld Fall 2025 campaign presents a series of monochrome studio portraits and editorial imagery that emphasize modern casual tailoring. Under the creative direction of Daniel Packar and Roi Elfassy, the collection is captured by photographer Chris Colls through a clean, minimalist lens. The work leans into soft, diffused studio lighting and high tonal contrast to highlight the textures of knitwear, faux fur, and signature branded denim. The series features styling by Celia Azoulay, who pairs sharp silhouettes with the house’s iconic motifs. Technical execution is supported by hair styling from Ward Stegerhoek and makeup by Maud Laceppe, with set design by Jack Flanagan providing a consistent, neutral backdrop. The campaign captures models including Paula Soares, Betty Schupp, and James Turlington across a variety of commercial and editorial compositions.
Project Karl Lagerfeld · Fall winter 2025 KARL LAGERFELD
The Karl Lagerfeld Fall Winter 2025 campaign explores the intersection of classic Parisian architecture and modern tailoring. Shot by photographer Felix Cooper, the project features models Arina Lush and Joe Barnes set against iconic urban backdrops, including prominent views of the Eiffel Tower. The series emphasizes the collection's focus on texture and structure, showcasing knitwear, quilted outerwear, and tailored leather pieces. With casting by Michiel van Maaren, the imagery leans into a clean, editorial aesthetic defined by soft natural light and vertical compositions.
Project Karl Lagerfeld · Karl Lagerfeld PF25 Mainline
The Karl Lagerfeld Pre-Fall 2025 mainline campaign leans into a sharp, architectural aesthetic for its latest menswear collection. Photographer Woody Bos captures the garments against a clean studio backdrop, utilizing a multi-frame editorial layout that highlights precise tailoring and fabric textures. Fashion editor Isabelle Kountoure leads the styling, pairing classic button-down shirts and textured blazers with minimalist accessories. The campaign features model Diego Alvarez, with hair styling by Stef Ralbovsky and makeup by Kato Fierkens. The execution is grounded by a graphic, high-key visual approach, emphasizing the structural details of the pieces through a clean, modern lens.
Project Karl Lagerfeld · karllagerfeldparis.com
This fashion campaign for Karl Lagerfeld Paris presents a series of studio-based portraits and commercial imagery defined by a sharp, monochromatic aesthetic. Shot by photographer Chris Colls, the visuals lean into a minimalist approach, utilising clean grey seamless backdrops and soft directional lighting to emphasise the tactile quality of the apparel and accessories. Creative directors Daniel Packar and Roi Elfassy oversee the project, which highlights a modern wardrobe ranging from tailored outerwear and textured knitwear to branded casual pieces. Styling by Celia Azoulay ties the collection together, pairing structured silhouettes with high-contrast compositions. The production features a diverse cast including models Betty Schupp, James Turlington, and Paula Soares, with supporting details managed by hair stylist Ward Stegerhoek, makeup artist Maud Laceppe, and set designer Jack Flanagan.
Project Karl Lagerfeld · KARL LAGERFELD SPRING 2025
The Karl Lagerfeld Spring 2025 campaign highlights the collection's tailoring and knitwear through a series of editorial images captured against classical stone architecture. Photographer Christian MacDonald frames the apparel against ornate metalwork and bistro settings, utilizing warm natural light to emphasize the textures of the structured blazers and contrast-trimmed cardigans. Creative direction by Daniel Packar and Roi Elfassy provides a polished, refined aesthetic for the commercial series. The styling, overseen by Celia Azoulay and Panos Yiapanis, leans into clean lines and coordinated layers, with hair and makeup by Maud Laceppe completing the look on model Nikki Mcguire.
Project Karl Lagerfeld · karllagerfeld.com
This fashion campaign for Karl Lagerfeld features model Ana Rossolovich across a series of studio-based portraits. The imagery emphasizes graphic silhouettes and structured apparel, utilizing a minimalist white ceramic grid backdrop to contrast against the brand's signature monochrome palette. Developed under the creative direction of Daniel Packar and Roi Elfassy, the work captures a precise, high-contrast aesthetic. Photographer Christian MacDonald employs soft, directional lighting to accentuate the textures of technical mesh panels and pleated textiles. The production integrates work from set designer Andy Harman, with hair styling by Panos Papandrianos and makeup by Maud Laceppe.
Project Karl Lagerfeld · Karl Lagerfeld Summer 2025
Karl Lagerfeld presents the Summer 2025 fashion campaign, a series of editorial portraits that lean into warm, sunlit aesthetics. Captured by photographer Christian MacDonald, the work features a mix of structured tweed and technical leisurewear set against white paneled wooden backdrops. Creative directors Daniel Packar and Roi Elfassy oversee the project, which incorporates a relaxed, coastal influence with surfboards and natural light as central elements. The campaign features models Birgit Kos and Mase Somanlall, with fashion styling by Celia Azoulay, hair by Panos Papandrianos, and makeup by Maud Laceppe. The execution relies on a clean, editorial look defined by golden hour lighting and soft shadow play.
Project Karl Lagerfeld · Karl Lagerfeld x Disney
The Karl Lagerfeld x Disney collaboration manifests as a high-concept fashion editorial campaign, blending luxury ready-to-wear with iconic character graphics. The series captures a range of casual apparel, including embroidered denim, graphic tees, and sweatshirts, set against a backdrop of modernist architecture and warm, textured surfaces. Photographers Arran & Jules utilize a bright, clean aesthetic, leaning into soft natural light to highlight the intricate embroidery and garment construction. Fashion stylist Marian Nachmia grounds the collection in contemporary silhouettes, while casting directors Michiel van Maaren select models Lena Werner and Luka Tesic to front the editorial. The imagery maintains a consistent editorial focus, incorporating abstract line art and structural depth to frame the collaborative pieces.
Project Karl Lagerfeld · Karl Lagerfeld S25
The Karl Lagerfeld S25 campaign showcases the brand's latest seasonal collection through a series of editorial outdoor portraits set against classic stone architecture. The visuals lean into a warm, natural light aesthetic, emphasising the textures of the apparel and the surrounding urban environment. Photographer Christian MacDonald worked alongside creative directors Daniel Packar and Roi Elfassy to capture the collection, which features tailored jackets, vibrant orange hues, and striped knitwear. Stylist Celia Azoulay curated the looks, while grooming was managed by hair stylist Panos Papandrianos and makeup artist Maud Laceppe. The project includes set design by Andy Harman and videography by Marilou Daubé, with casting directed by Shawn Dezan.
Project Karl Lagerfeld · KARL LAGERFELD JEANS SS' 2025
The Spring/Summer 2025 campaign for Karl Lagerfeld Jeans captures a series of studio portraits that lean into editorial aesthetics. Featuring a minimalist neutral backdrop, the imagery centres on a recurring motif of stacked vintage CRT television monitors, which serve as both props and digital displays for the models. Photographer Mitchell O'Neil employs clean, even lighting to emphasize the collection’s textures, including fringe-hem denim, utility jackets, and detailed knit accessories. Casting for the series was managed by Michiel van Maaren, with model Djairo Mulder featured among the talent. The campaign maintains a contemporary commercial focus, utilizing high-key lighting to highlight streetwear styling and modular composition.
Project Karl Lagerfeld · Karl Lagerfeld S/S 2025 Campaign
The Karl Lagerfeld Spring/Summer 2025 campaign presents a series of portraits defined by sharp tailoring and a minimalist aesthetic. Captured by photographer Chris Colls, the visuals lean into a monochrome editorial style, utilizing clean studio backdrops and high-contrast lighting to accentuate the structural integrity of the garments. The collection features a mix of formal double-breasted blazers, crisp shirting, and layered knitwear, presented with a focus on modern, monochromatic silhouettes. Styling for the campaign was led by Isabelle Kountoure, who curated a polished look that includes contemporary accessories such as structured handbags and dark eyewear. Grooming, executed by hair stylist Ward Stegerhoek and makeup artist Mathias van Hooff, complements the sharp, direct visual language of the shoot. The campaign features talent including Amber Valletta, Calum Harper, Jarrod Scott, Kendall Baisden, and Marjan Jonkman.
Project Karl Lagerfeld · Karl Lagerfeld S/S 26
The Karl Lagerfeld Spring/Summer 26 campaign redefines the legacy of the house through an exercise in rigorous editorial minimalism, stripping back the noise to focus on the interplay of texture, structure, and light. Under the precise lens of photographer Mickael Schnitzer, the campaign leans into a monochromatic palette that emphasizes the architectural silhouettes and refined tailoring inherent to the brand. Captured within bright, clean interiors featuring herringbone wooden flooring and subtle paneled walls, the imagery balances the sharp lines of double-breasted blazers and ribbed knit polos against the softness of natural light and studio strobe illumination. Fashion editor and stylist Leendert Sonnevelt expertly curates a narrative of contemporary sophistication, where oversized proportions meet crisp, neutral tones, creating a cohesive visual language that feels both timeless and forward-looking. The ensemble is grounded by the polished styling of Kato Fierkens, who handled the makeup, and Sophie Wortelboer, responsible for the hair, ensuring that the focus remains on the tactile quality of leather accessories and fine-gauge textiles. Through this portrait-driven approach, the collection captures a sense of relaxed composure, positioning the modern menswear and womenswear pieces as essential, elevated staples. By avoiding unnecessary ornamentation, the project serves as a masterclass in modern luxury fashion marketing, proving that true impact is often found in the deliberate curation of space, pose, and fabric.
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