Karl Lagerfeld: karllagerfeld.com

Brand

Karl Lagerfeld

Date

Jul 2025

Description

This fashion campaign for Karl Lagerfeld features model Ana Rossolovich across a series of studio-based portraits. The imagery emphasizes graphic silhouettes and structured apparel, utilizing a minimalist white ceramic grid backdrop to contrast against the brand's signature monochrome palette. Developed under the creative direction of Daniel Packar and Roi Elfassy, the work captures a precise, high-contrast aesthetic. Photographer Christian MacDonald employs soft, directional lighting to accentuate the textures of technical mesh panels and pleated textiles. The production integrates work from set designer Andy Harman, with hair styling by Panos Papandrianos and makeup by Maud Laceppe.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black

Pure White

Context

Advertising Campaign