Karl Lagerfeld
karllagerfeld.com
Brand
Projectkarllagerfeld.com
Date
Jul 2025
Description
Karl Lagerfeld presents a series of fashion campaign imagery featuring model Ana Rossolovich. The project centers on high-contrast studio work, utilizing geometric white grid-tiled backdrops to create a clean, graphic aesthetic. Creative directors Daniel Packar and Roi Elfassy oversee the production, with photography by Christian MacDonald. The styling captures the brand's contemporary technical wear and classic silhouettes, supported by set design from Andy Harman, hair styling by Panos Papandrianos, and makeup by Maud Laceppe.
Style
Vertical, Commercial, Clean, Graphic
Techniques
Soft Light
Industries
Designer Fashion
Color
Jet Black
Pure White
Context
Advertising Campaign
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