Model seated on a tiled block structure wearing a black and white polo dress for Karl Lagerfeld.

Ana Rossolovich in a black Karl Lagerfeld tennis dress with white piping, seated in a red chair against a white grid tile background.

Model Ana Rossolovich in a black Karl Lagerfeld cap and mesh-panel jacket leaning against a white tiled wall.

Karl Lagerfeld karllagerfeld.com 2025

About

This fashion campaign for Karl Lagerfeld features model Ana Rossolovich across a series of studio-based portraits. The imagery emphasizes graphic silhouettes and structured apparel, utilizing a minimalist white ceramic grid backdrop to contrast against the brand's signature monochrome palette. Developed under the creative direction of Daniel Packar and Roi Elfassy, the work captures a precise, high-contrast aesthetic. Photographer Christian MacDonald employs soft, directional lighting to accentuate the textures of technical mesh panels and pleated textiles. The production integrates work from set designer Andy Harman, with hair styling by Panos Papandrianos and makeup by Maud Laceppe.