Karl Lagerfeld: Karl Lagerfeld S/S 2025 Campaign

Feb 2025

The Karl Lagerfeld Spring/Summer 2025 campaign presents a series of portraits defined by sharp tailoring and a minimalist aesthetic. Captured by photographer Chris Colls, the visuals lean into a monochrome editorial style, utilizing clean studio backdrops and high-contrast lighting to accentuate the structural integrity of the garments. The collection features a mix of formal double-breasted blazers, crisp shirting, and layered knitwear, presented with a focus on modern, monochromatic silhouettes. Styling for the campaign was led by Isabelle Kountoure, who curated a polished look that includes contemporary accessories such as structured handbags and dark eyewear. Grooming, executed by hair stylist Ward Stegerhoek and makeup artist Mathias van Hooff, complements the sharp, direct visual language of the shoot. The campaign features talent including Amber Valletta, Calum Harper, Jarrod Scott, Kendall Baisden, and Marjan Jonkman.

Editorial, Monochrome, Clean, Vertical

White Seamless

Advertising Campaign