Karl Lagerfeld
Karl Lagerfeld PF25 Mainline
Brand
ProjectKarl Lagerfeld PF25 Mainline
Date
Aug 2025
Description
The Karl Lagerfeld PF25 Mainline campaign presents a series of clean, graphic menswear imagery centered on sharp tailoring and modern proportions. Shot by photographer Woody Bos with fashion styling by Isabelle Kountoure, the project leans into a minimalist editorial aesthetic defined by crisp studio lighting and high-key compositions. Featuring model Diego Alvarez, the visuals utilize a structured vertical multi-frame layout and contact sheet-inspired detailing to highlight fabric textures and garment construction. The collection imagery maintains a focus on precise silhouettes, punctuated by bold typography and a restrained color palette.
Style
Editorial, Vertical, Clean
Industries
Menswear
Color
Pure White
Background
White Seamless
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