Karl Lagerfeld: Karl Lagerfeld PF25 Mainline
Brand
Date
Aug 2025
Description
The Karl Lagerfeld Pre-Fall 2025 mainline campaign leans into a sharp, architectural aesthetic for its latest menswear collection. Photographer Woody Bos captures the garments against a clean studio backdrop, utilizing a multi-frame editorial layout that highlights precise tailoring and fabric textures. Fashion editor Isabelle Kountoure leads the styling, pairing classic button-down shirts and textured blazers with minimalist accessories. The campaign features model Diego Alvarez, with hair styling by Stef Ralbovsky and makeup by Kato Fierkens. The execution is grounded by a graphic, high-key visual approach, emphasizing the structural details of the pieces through a clean, modern lens.
Style
Editorial, Vertical, Clean
Industries
Color
Pure White
Background
White Seamless
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