Karl Lagerfeld

Sep 2025

This fashion campaign for Karl Lagerfeld utilizes a minimalist visual language to showcase a collection of structured outerwear, branded casualwear, and leather accessories. Photographed by Chris Colls, the series leans into a polished, monochromatic aesthetic that relies on clean, soft studio lighting against a neutral grey seamless backdrop. The compositions often incorporate geometric plinths and columns to create negative space, keeping the focus entirely on the texture and silhouette of the garments. Creative directors Daniel Packar and Roi Elfassy oversee the project, which features models Betty Schupp, James Turlington, and Paula Soares. The production maintains a consistent look across both commercial and editorial imagery, supported by styling from Celia Azoulay, hair by Ward Stegerhoek, makeup by Maud Laceppe, and set design by Jack Flanagan. The work consistently employs monochrome palettes and minimalist staging to highlight the brand's contemporary design details.

Commercial, Vertical, Clean

Grey Seamless

Advertising Campaign