Karl Lagerfeld: karllagerfeldparis.com

Brand

Karl Lagerfeld

Date

Sep 2025

Description

This fashion campaign for Karl Lagerfeld Paris presents a series of studio-based portraits and commercial imagery defined by a sharp, monochromatic aesthetic. Shot by photographer Chris Colls, the visuals lean into a minimalist approach, utilising clean grey seamless backdrops and soft directional lighting to emphasise the tactile quality of the apparel and accessories. Creative directors Daniel Packar and Roi Elfassy oversee the project, which highlights a modern wardrobe ranging from tailored outerwear and textured knitwear to branded casual pieces. Styling by Celia Azoulay ties the collection together, pairing structured silhouettes with high-contrast compositions. The production features a diverse cast including models Betty Schupp, James Turlington, and Paula Soares, with supporting details managed by hair stylist Ward Stegerhoek, makeup artist Maud Laceppe, and set designer Jack Flanagan.

Style

Commercial, Vertical, Clean

Color

Jet Black

Pure White

Background

Grey Seamless

Context

Advertising Campaign