Karl Lagerfeld

May 2025

The Karl Lagerfeld Spring 2025 campaign highlights the collection's tailoring and knitwear through a series of editorial images captured against classical stone architecture. Photographer Christian MacDonald frames the apparel against ornate metalwork and bistro settings, utilizing warm natural light to emphasize the textures of the structured blazers and contrast-trimmed cardigans. Creative direction by Daniel Packar and Roi Elfassy provides a polished, refined aesthetic for the commercial series. The styling, overseen by Celia Azoulay and Panos Yiapanis, leans into clean lines and coordinated layers, with hair and makeup by Maud Laceppe completing the look on model Nikki Mcguire.

Horizontal, Commercial, Warm, Clean

Natural light

Advertising Campaign