Karl Lagerfeld: KARL LAGERFELD JEANS SS' 2025

Mar 2025

The Spring/Summer 2025 campaign for Karl Lagerfeld Jeans captures a series of studio portraits that lean into editorial aesthetics. Featuring a minimalist neutral backdrop, the imagery centres on a recurring motif of stacked vintage CRT television monitors, which serve as both props and digital displays for the models. Photographer Mitchell O'Neil employs clean, even lighting to emphasize the collection’s textures, including fringe-hem denim, utility jackets, and detailed knit accessories. Casting for the series was managed by Michiel van Maaren, with model Djairo Mulder featured among the talent. The campaign maintains a contemporary commercial focus, utilizing high-key lighting to highlight streetwear styling and modular composition.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign