Karl Lagerfeld

Sep 2025

The Karl Lagerfeld Fall 2025 campaign leans into a minimalist studio aesthetic, grounding the collection in a refined monochrome palette. Creative directors Daniel Packar and Roi Elfassy work alongside photographer Chris Colls to deliver a series of high-contrast fashion editorials and commercial portraits that emphasize clean lines and sharp silhouettes. The imagery utilizes soft, diffused studio lighting and a neutral grey seamless backdrop to highlight the textures of the collection, ranging from faux fur and quilted leather to structured knitwear. Stylist Celia Azoulay balances casual street-inflected separates with formal accessories, while hair stylist Ward Stegerhoek and makeup artist Maud Laceppe maintain a polished, understated look across the portraits. Set designer Jack Flanagan provides a functional framework with geometric benches and platforms that serve as the primary stage for talent Betty Schupp, James Turlington, and Paula Soares. The campaign prioritizes a minimalist approach, allowing the brand's signature motifs and logos to emerge through negative space and intentional composition.

Commercial, Clean, Vertical

Soft Light

Designer Fashion

Grey Seamless

Advertising Campaign