Karl Lagerfeld: Karl Lagerfeld Fall 2025

Sep 2025

The Karl Lagerfeld Fall 2025 campaign presents a series of monochrome studio portraits and editorial imagery that emphasize modern casual tailoring. Under the creative direction of Daniel Packar and Roi Elfassy, the collection is captured by photographer Chris Colls through a clean, minimalist lens. The work leans into soft, diffused studio lighting and high tonal contrast to highlight the textures of knitwear, faux fur, and signature branded denim. The series features styling by Celia Azoulay, who pairs sharp silhouettes with the house’s iconic motifs. Technical execution is supported by hair styling from Ward Stegerhoek and makeup by Maud Laceppe, with set design by Jack Flanagan providing a consistent, neutral backdrop. The campaign captures models including Paula Soares, Betty Schupp, and James Turlington across a variety of commercial and editorial compositions.

Commercial, Clean, Vertical

Soft Light

Grey Seamless

Advertising Campaign