Model in orange blazer and denim jeans holding a white handbag by a metal fence outdoors near water.

Model wearing a black and white striped polo shirt and khaki trousers standing outdoors near a building.

Model in a blue tweed jacket and striped trousers walking on a sunny city street for Karl Lagerfeld S25

Male model wearing a white jacket and dark trousers standing on a sidewalk near a Place de la Bourse street sign.

Model in a black and white striped top and dark trousers leaning against a stone building exterior with iron railings.

Model in a bright orange midi dress posing outdoors next to stone planters for Karl Lagerfeld S25 campaign.

Blonde female model wearing a black and white cardigan and blue jeans seated at an outdoor cafe table

Blonde female model wearing a cream cropped jacket and matching trousers posing against a stone architectural pillar outdoors.

Karl Lagerfeld Karl Lagerfeld S25 2025

About

The Karl Lagerfeld S25 campaign showcases the brand's latest seasonal collection through a series of editorial outdoor portraits set against classic stone architecture. The visuals lean into a warm, natural light aesthetic, emphasising the textures of the apparel and the surrounding urban environment. Photographer Christian MacDonald worked alongside creative directors Daniel Packar and Roi Elfassy to capture the collection, which features tailored jackets, vibrant orange hues, and striped knitwear. Stylist Celia Azoulay curated the looks, while grooming was managed by hair stylist Panos Papandrianos and makeup artist Maud Laceppe. The project includes set design by Andy Harman and videography by Marilou Daubé, with casting directed by Shawn Dezan.