Karl Lagerfeld
Karl Lagerfeld S25
Brand
ProjectKarl Lagerfeld S25
Date
May 2025
Description
The Karl Lagerfeld S25 campaign presents a series of editorial images captured in an outdoor urban setting. Photographer Christian MacDonald employs natural light and warm, ambient tones to highlight the seasonal collection, creating a clean aesthetic that draws on classic architectural backdrops. Under the creative direction of Daniel Packar and Roi Elfassy, the project features models Allana Santos Brito, Djairo Mulder, and Nikki Mcguire. The imagery balances high-fashion tailoring with casual street-side scenes, utilizing a visual language defined by editorial portraiture and film-inspired textures.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Context
Advertising Campaign
Associated creatives
Christian MacDonaldPhotographer
Daniel PackarCreative Director
Roi ElfassyCreative Director
Celia AzoulayFashion Editor/Stylist
Panos PapandrianosHair Stylist
Maud LaceppeMakeup Artist
Shawn DezanCasting Director
Andy HarmanSet Designer
Marilou DaubéVideographer
Allana Santos BritoModel
Djairo MulderModel
Nikki McguireModel
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