Jim Beam
Featured Jim Beam projects
This week's top Jim Beam projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Jim Beam · Twist
Jim Beam’s Twist commercial captures the spirit of social gatherings, centering on an energetic scene within a bar. The film focuses on candid group interactions and the preparation of cocktails, highlighting the product in a relaxed, communal environment. Produced by GREATERGOOD, the piece utilizes a live-action technique to translate the warmth of the space. The visual language relies on dynamic camera movements and cinematic framing to transition between the product details and the interior’s retro-inspired aesthetic.
Jim Beam · Down Here Introducing New Pineapple
Jim Beam introduces its new Pineapple spirit with this campaign, capturing a relaxed outdoor gathering. The footage centres on candid interactions between friends on a porch, accompanied by live music and refreshments. Produced by GREATERGOOD, the spot focuses on the product in a social, authentic context. The visual execution makes use of natural light and golden hour tones to highlight the conviviality of the setting through a live-action technique.
Jim Beam · Boots
Jim Beam introduces its Pineapple whiskey expression through a commercial spot that highlights the spirit’s tropical flavor profile. The project, produced by GREATERGOOD, focuses on a summer-ready aesthetic, utilizing live-action technique to translate the product's brand identity into a relaxed, sun-drenched atmosphere. Featuring a sequence that transitions from sandy footprints to a classic bar setting, the commercial emphasizes the serving ritual. The production employs clean, warm visuals to frame the new product alongside fresh garnishes, supported by bold typography to anchor the brand presence.
Jim Beam · Home Field Advantage
Jim Beam’s Home Field Advantage commercial spot captures a series of social gatherings, centered on a protagonist navigating unexpected environments with a branded lawnmower. The narrative traverses locations ranging from a soccer stadium pitch to a backyard barbecue, an office, and a pub, utilizing fast-paced, humorous storytelling to frame the brand within everyday settings. Produced by Caviar, the film employs dynamic camera movements and vibrant color grading to maintain a polished, live-action aesthetic. The project features sound design and music by Heard City, with additional post-production and VFX contributions from Max Cooper and Niccolò Montanari.
Jim Beam · Look Inside
Jim Beam’s 'Look Inside' campaign centers on a cinematic exploration of the brand's traditional whiskey aging process. Set within the rustic interior of a rackhouse, the film follows Mila Kunis as she navigates the facility, highlighting the tactile presence of wooden bourbon barrels through a moody, atmospheric lens. Produced by SuperPrime Films with agency support from The Works, the commercial utilizes a live-action technique layered with VFX to accentuate the rich textures of the setting. Fin Design + Effects managed the post-production, which captures the movement of liquid alongside the low-key lighting and gritty visual palette.
Jim Beam · Refresh Your Season
Jim Beam’s campaign, 'Refresh Your Season,' frames the brand within a lively, pub-based narrative. The film leans into an energetic atmosphere, captured through a live-action technique that highlights the communal nature of the setting. Featuring a bartender and diverse patrons, the production balances natural and ambient interior lighting to maintain a warm aesthetic. The project was developed by agency Johannes Leonardo, with production by Good Behavior and post-production work handled by Rare Medium TV and Mathematic. Sound design and music were provided by Sonic Union.
Jim Beam · Sweet Caroline
Jim Beam’s latest brand film, 'Sweet Caroline,' captures the communal spirit of an intimate tavern setting. Directed by the team at Biscuit Filmworks, the project leans into cinematic framing and low-key, warm lighting to evoke a nostalgic atmosphere. The narrative centers on a quiet moment at a wooden bar, transitioning into wider scenes of patrons socializing. The visual treatment employs a matte finish and rich color grading to emphasize the golden textures of the whiskey and the tavern’s character. Developed by Leo Burnett UK, the project focuses on the interplay of light and shadow within a live-action setting.
Jim Beam · People Are Good For You
Jim Beam’s 'People Are Good For You' is a commercial spot that centers on the convivial atmosphere of a local bar. The film captures an intimate, social mood, following a patron as he pours a drink against a backdrop of glowing amber liquor bottles and low-light interiors. Developed by Leo Burnett UK and produced by Biscuit Filmworks UK, the piece leans into a cinematic, live-action technique. The visual execution prioritizes a warm, ambient color palette that defines the setting’s welcoming character.
Jim Beam · Raised Together – 30
Jim Beam’s 'Raised Together' campaign navigates the intersection of heritage and high-performance engineering. This 30-second spot juxtaposes the visceral legacy of a 1939 Cadillac against the sleek, modern precision of a Formula One racing car. Moving through dark garage environments into the open air of wooded roads, the film leans into a moody aesthetic. Through a blend of live-action technique and complex VFX, the narrative highlights the parallels between distilling traditions and motorsport precision. Creative lead Max Cooper oversaw production, agency direction, and post-production for this project.
Jim Beam · Apple Splash
Jim Beam presents the Apple Splash commercial, a spot focused on the intersection of the product and its ingredients. The production centres on high-speed liquid VFX to capture the collision of a green apple with the amber liquid, set against a rustic backdrop. Developed by agency The Works, the film uses slow motion and live-action techniques to emphasize texture and product movement. The visual narrative transitions from the initial splash into a vortex of ice and whiskey, supported by dynamic motion graphics. Fin Design + Effects managed the production and post-production, including the technical execution of the visual effects.
Jim Beam · People Are Good For You
Jim Beam’s spot, People Are Good For You, captures a communal atmosphere centered on the ritual of sharing a drink. Set within a dimly lit bar, the narrative focuses on the small-scale interactions and quiet moments of social connection found in local taverns. The production team at Biscuit Filmworks UK and The Lift utilize a cinematic approach, leaning into a moody color palette dominated by rich amber and brown tones. Through the use of low-key lighting and warm, ambient pendant glows, the visual execution maintains an intimate, live-action aesthetic throughout the piece. Creative development was led by Leo Burnett Chicago, with media strategy provided by Starcom Chicago and editorial support from WORK USA.
Jim Beam · Handshake
Jim Beam’s Handshake project is a commercial animation spot that visualises the brand’s identity through clean line drawings and a minimalist visual language. Set against a pale backdrop, the narrative flows through a series of illustrative sequences, including handshakes, timepieces, and toasts. The piece leans into motion graphics to establish its aesthetic, utilising warm golden tones and bold red typography. Production for the project was led by Carbon, with creative direction from Higdive, while SOUTH music provided the music and sound design.
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