Jim Beam

Jim Beam · Twist

Jim Beam’s Twist commercial captures the spirit of social gatherings, centering on an energetic scene within a bar. The film focuses on candid group interactions and the preparation of cocktails, highlighting the product in a relaxed, communal environment. Produced by GREATERGOOD, the piece utilizes a live-action technique to translate the warmth of the space. The visual language relies on dynamic camera movements and cinematic framing to transition between the product details and the interior’s retro-inspired aesthetic.

Jim Beam · Down Here Introducing New Pineapple

Jim Beam introduces its new Pineapple spirit with this campaign, capturing a relaxed outdoor gathering. The footage centres on candid interactions between friends on a porch, accompanied by live music and refreshments. Produced by GREATERGOOD, the spot focuses on the product in a social, authentic context. The visual execution makes use of natural light and golden hour tones to highlight the conviviality of the setting through a live-action technique.

Jim Beam · Boots

Jim Beam introduces its Pineapple whiskey expression through a commercial spot that highlights the spirit’s tropical flavor profile. The project, produced by GREATERGOOD, focuses on a summer-ready aesthetic, utilizing live-action technique to translate the product's brand identity into a relaxed, sun-drenched atmosphere. Featuring a sequence that transitions from sandy footprints to a classic bar setting, the commercial emphasizes the serving ritual. The production employs clean, warm visuals to frame the new product alongside fresh garnishes, supported by bold typography to anchor the brand presence.

Jim Beam · Home Field Advantage

Jim Beam’s Home Field Advantage commercial spot captures a series of social gatherings, centered on a protagonist navigating unexpected environments with a branded lawnmower. The narrative traverses locations ranging from a soccer stadium pitch to a backyard barbecue, an office, and a pub, utilizing fast-paced, humorous storytelling to frame the brand within everyday settings. Produced by Caviar, the film employs dynamic camera movements and vibrant color grading to maintain a polished, live-action aesthetic. The project features sound design and music by Heard City, with additional post-production and VFX contributions from Max Cooper and Niccolò Montanari.

Jim Beam · Look Inside

Jim Beam’s 'Look Inside' campaign centers on a cinematic exploration of the brand's traditional whiskey aging process. Set within the rustic interior of a rackhouse, the film follows Mila Kunis as she navigates the facility, highlighting the tactile presence of wooden bourbon barrels through a moody, atmospheric lens. Produced by SuperPrime Films with agency support from The Works, the commercial utilizes a live-action technique layered with VFX to accentuate the rich textures of the setting. Fin Design + Effects managed the post-production, which captures the movement of liquid alongside the low-key lighting and gritty visual palette.

Jim Beam · Refresh Your Season

Jim Beam · Sweet Caroline

Jim Beam · People Are Good For You

Jim Beam · Raised Together – 30

Jim Beam’s 'Raised Together' campaign navigates the intersection of heritage and high-performance engineering. This 30-second spot juxtaposes the visceral legacy of a 1939 Cadillac against the sleek, modern precision of a Formula One racing car. Moving through dark garage environments into the open air of wooded roads, the film leans into a moody aesthetic. Through a blend of live-action technique and complex VFX, the narrative highlights the parallels between distilling traditions and motorsport precision. Creative lead Max Cooper oversaw production, agency direction, and post-production for this project.

Jim Beam · Apple Splash

Jim Beam presents the Apple Splash commercial, a spot focused on the intersection of the product and its ingredients. The production centres on high-speed liquid VFX to capture the collision of a green apple with the amber liquid, set against a rustic backdrop. Developed by agency The Works, the film uses slow motion and live-action techniques to emphasize texture and product movement. The visual narrative transitions from the initial splash into a vortex of ice and whiskey, supported by dynamic motion graphics. Fin Design + Effects managed the production and post-production, including the technical execution of the visual effects.

Jim Beam · People Are Good For You

Jim Beam · Handshake