Jim Beam
Twist
Brand
ProjectTwist
Date
May 2026
Description
Jim Beam’s latest project, Twist, captures the social energy of a bar setting through a series of candid interactions. The commercial leans into a cinematic visual style, employing dynamic camera movements to oscillate between detailed product shots and the relaxed atmosphere of a gathering among friends. Produced by GREATERGOOD, the spot features a warm, retro-inspired aesthetic that emphasizes the beverage experience. The live-action technique provides a grounded perspective on the brand’s presence in a casual, social context.
Style
Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Camel
Jet Black
Pure White
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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