Jim Beam

Raised Together – 30

Brand

Date

May 2026

Description

Jim Beam’s 'Raised Together' campaign navigates the intersection of heritage and high-performance engineering. This 30-second spot juxtaposes the visceral legacy of a 1939 Cadillac against the sleek, modern precision of a Formula One racing car. Moving through dark garage environments into the open air of wooded roads, the film leans into a moody aesthetic. Through a blend of live-action technique and complex VFX, the narrative highlights the parallels between distilling traditions and motorsport precision. Creative lead Max Cooper oversaw production, agency direction, and post-production for this project.

Style

Horizontal, Action, Cinematic, Moody

Techniques

VFX / visual effects

Industries

Luxury Automotive, Alcoholic Beverages

Color

Jet Black

Pure White

Background

Garage

Context