Jim Beam’s campaign, 'Refresh Your Season,' frames the brand within a lively, pub-based narrative. The film leans into an energetic atmosphere, captured through a live-action technique that highlights the communal nature of the setting.
Featuring a bartender and diverse patrons, the production balances natural and ambient interior lighting to maintain a warm aesthetic. The project was developed by agency Johannes Leonardo, with production by Good Behavior and post-production work handled by Rare Medium TV and Mathematic. Sound design and music were provided by Sonic Union.
