Jim Beam: Down Here Introducing New Pineapple
Brand
Date
May 2026
Description
Jim Beam introduces its new Pineapple spirit with this campaign, capturing a relaxed outdoor gathering. The footage centres on candid interactions between friends on a porch, accompanied by live music and refreshments. Produced by GREATERGOOD, the spot focuses on the product in a social, authentic context. The visual execution makes use of natural light and golden hour tones to highlight the conviviality of the setting through a live-action technique.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Caramel
Camel
Navy
Background
House
Context
TVC / TV Commercial
Associated creatives
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