Jim Beam
Down Here Introducing New Pineapple
Brand
Date
May 2026
Description
Jim Beam introduces its new Pineapple spirit with this campaign featuring a relaxed social gathering on a porch. The commercial highlights the product through candid moments of music and community, set against a backdrop of warm, golden hour light. Produced by GREATERGOOD, the film captures a convivial atmosphere with live-action technique and a cinematic aesthetic. The narrative centers on the product reveal, incorporating close-up shots of the bottle and the process of preparing a serve.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Caramel
Camel
Navy
Background
House
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.