Jim Beam: Apple Splash
Brand
Date
Dec 2024
Description
Jim Beam presents the Apple Splash commercial, a spot focused on the intersection of the product and its ingredients. The production centres on high-speed liquid VFX to capture the collision of a green apple with the amber liquid, set against a rustic backdrop. Developed by agency The Works, the film uses slow motion and live-action techniques to emphasize texture and product movement. The visual narrative transitions from the initial splash into a vortex of ice and whiskey, supported by dynamic motion graphics. Fin Design + Effects managed the production and post-production, including the technical execution of the visual effects.
Style
Horizontal, Commercial, Action, Warm
Techniques
Slow motion, VFX / visual effects
Industries
Color
Caramel
Forest Green
Cream
Context
TVC / TV Commercial
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