Jim Beam
Apple Splash
Brand
ProjectApple Splash
Date
Dec 2024
Description
This Jim Beam Apple commercial leverages dynamic motion graphics and high-speed visual effects to spotlight the product within the alcoholic beverages category. Featuring live-action technique alongside crisp slow motion, the spot captures an apple colliding with amber liquid in a series of kinetic sequences. The production, featuring work from agency The Works with post-production and VFX by Fin Design + Effects, concludes with a hero shot of the bottled whiskey on a rustic surface, backlit by soft, warm sunlight.
Style
Horizontal, Commercial, Action, Warm
Techniques
Slow motion, VFX / visual effects
Industries
Alcoholic Beverages
Color
Caramel
Forest Green
Cream
Context
TVC / TV Commercial
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