Jim Beam: Look Inside
Brand
Date
Dec 2024
Description
Jim Beam’s 'Look Inside' campaign centers on a cinematic exploration of the brand's traditional whiskey aging process. Set within the rustic interior of a rackhouse, the film follows Mila Kunis as she navigates the facility, highlighting the tactile presence of wooden bourbon barrels through a moody, atmospheric lens. Produced by SuperPrime Films with agency support from The Works, the commercial utilizes a live-action technique layered with VFX to accentuate the rich textures of the setting. Fin Design + Effects managed the post-production, which captures the movement of liquid alongside the low-key lighting and gritty visual palette.
Style
Horizontal, Cinematic, Moody, Gritty
Techniques
VFX / visual effects
Industries
Color
Jet Black
Chocolate
Background
Warehouse
Context
TVC / TV Commercial
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