Jim Beam
Look Inside
Brand
ProjectLook Inside
Date
Dec 2024
Description
Jim Beam explores the brand's aging process in the Look Inside campaign. The commercial centres on the journey through a traditional rackhouse, highlighting the textures of the wooden barrels and the environment of the distillery. Shot with a moody aesthetic and low-key lighting, the work leans into a cinematic visual language. The production utilizes live-action technique paired with detailed VFX to illustrate the maturation of the spirit, featuring Mila Kunis. Production was led by SuperPrime Films, with agency support from The Works. Post-production and visual effects were provided by Fin Design + Effects.
Style
Horizontal, Cinematic, Moody, Gritty
Techniques
VFX / visual effects
Industries
Alcoholic Beverages
Color
Jet Black
Chocolate
Background
Warehouse
Context
TVC / TV Commercial
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