Jim Beam’s Handshake project is a commercial animation spot that visualises the brand’s identity through clean line drawings and a minimalist visual language. Set against a pale backdrop, the narrative flows through a series of illustrative sequences, including handshakes, timepieces, and toasts.
The piece leans into motion graphics to establish its aesthetic, utilising warm golden tones and bold red typography. Production for the project was led by Carbon, with creative direction from Higdive, while SOUTH music provided the music and sound design.
