Hyundai: Trapped
Brand
Date
Jun 2026
Description
Hyundai presents 'Trapped,' a commercial spot centered on the functional capabilities of the Kona SUV. The film captures a moment in an outdoor parking lot, documenting the interaction between two women and the vehicle's smart key fob technology. Directed by the team at Merman Branded, the project leans into a clean, commercial aesthetic. It utilizes a live-action technique to highlight the vehicle's features within a natural light setting, working with an agency and creative lead provided by Brands&Culture. The production incorporates post-production and VFX expertise from Union Editorial and Hunter.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Scarlet
Medium Grey
Background
Carpark
Context
TVC / TV Commercial
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