Hyundai
Trapped
Brand
ProjectTrapped
Date
Jun 2026
Description
Hyundai presents 'Trapped,' a commercial spot centered on the functional capabilities of the Kona SUV. The film captures a moment in an outdoor parking lot, documenting two women as they navigate vehicle features using a smart key fob. Produced by Merman Branded with creative oversight from Brands&Culture, the project utilizes live-action technique and natural light. The aesthetic maintains a clean, straightforward visual profile throughout the sequence.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Luxury Automotive
Color
Scarlet
Medium Grey
Background
Carpark
Context
TVC / TV Commercial
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