Hyundai presents 'Trapped,' a commercial spot centered on the functional capabilities of the Kona SUV. The film captures a moment in an outdoor parking lot, documenting the interaction between two women and the vehicle's smart key fob technology.
Directed by the team at Merman Branded, the project leans into a clean, commercial aesthetic. It utilizes a live-action technique to highlight the vehicle's features within a natural light setting, working with an agency and creative lead provided by Brands&Culture. The production incorporates post-production and VFX expertise from Union Editorial and Hunter.
