Hyundai
Tuscon
Brand
ProjectTuscon
Date
Jan 2024
Description
Hyundai’s automotive campaign for the Tucson showcases the SUV through an outdoor lifestyle lens. The imagery centres on the vehicle's versatility, capturing coastal overlooks and tropical landscapes that emphasise travel and adventure readiness. Photographer Derek Swalwell utilises natural light to frame the SUV within varied environments, from sunset-lit shorelines to dense, sun-drenched foliage. The compositions integrate elements like surfboards and bicycles to highlight the vehicle's utility, while maintaining a clean, commercial aesthetic throughout the series.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Electric / EV
Color
Charcoal
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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