Hyundai: Tuscon
Brand
Date
Jan 2024
Description
Hyundai presents the Tuscon, an automotive campaign that explores the intersection of coastal adventure and daily utility. The project captures the SUV across varied outdoor settings, moving from quiet coastal overlooks at dusk to lush, foliage-lined landscapes. Photographer Derek Swalwell utilises natural light to frame the vehicle within an active, travel-focused lifestyle narrative. The imagery features textures of the golden hour and clean, ambient daylight, balancing automotive design with outdoor activity, including surfboard and bicycle-integrated setups.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Charcoal
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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