Hyundai
Tomorrow Looks Good
Brand
ProjectTomorrow Looks Good
Date
Jan 2024
Description
Hyundai introduces their latest electric vehicle capabilities in the commercial short, Tomorrow Looks Good. Directed by James Dive, the film showcases the automotive brand’s vehicle-to-load power technology through a series of sequences set in a dimly lit industrial warehouse. The project leans into cinematic framing and low-key lighting to emphasize the vehicle's interior and exterior interfaces. Against a moody backdrop, the production highlights the car’s taillight graphics and auxiliary light strips, utilizing live-action technique to document the power-transfer functionality.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Electric / EV
Color
Jet Black
Crimson
Background
Warehouse
Context
TVC / TV Commercial
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