Hyundai presents 'The Big Trip', an automotive campaign showcasing the capabilities of electric vehicles within the rugged landscape of the Australian outback. The production leans into cinematic live-action techniques to capture a journey across remote, red-dirt terrain.
Featuring drone footage to capture the scale of the environment, the film balances wide aerial vistas with intimate shots of travel and camping. The project was developed by creative agency Innocean Australia in collaboration with production company Finch.
