Hyundai
Future Positive
Brand
ProjectFuture Positive
Date
Feb 2025
Description
Hyundai presents Future Positive, a cinematic brand film exploring themes of environmental connection and technical innovation. The production features a series of sweeping, atmospheric vignettes, moving from expansive aerial vistas to intimate, reflective character studies captured on location. Produced by Supernormal with agency creative direction from String Theory, the film employs a deliberate, narrative-driven aesthetic. The visual approach leans into a desaturated, cool-toned palette and slow motion sequences, maintaining a measured pace throughout the piece.
Style
Horizontal, Cinematic, Desaturated
Techniques
Slow motion
Industries
Electric / EV
Color
Navy
Medium Grey
Background
Lake
Context
Brand Film / Corporate Video
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