Hyundai: Add More Joy
Brand
Date
Aug 2024
Description
Hyundai’s Add More Joy campaign highlights the brand's SUV lineup through the lens of a summer road trip. The project follows a family on a journey along coastal routes, framing the vehicles as versatile companions for travel and outdoor recreation. The creative execution, led by the team at INNOCEAN Worldwide, leans into a lifestyle-focused narrative. The production utilizes live-action technique and natural light to capture the transit between urban settings and sandy trails, emphasizing the automotive brand's focus on reliability and adventure.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Color
Navy
Silver
Background
Street
Context
TVC / TV Commercial
Associated creatives
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