Hyundai: Wild West
Brand
Date
Sep 2024
Description
Hyundai explores the intersection of classic Americana and modern automotive design in 'Wild West.' The project centres on a solitary figure traversing a vast desert landscape, bridging the gap between rugged, traditional imagery and the refined interior of a contemporary vehicle. Captured through live-action technique, the film leans into a cinematic aesthetic, utilizing warm natural light to accentuate the twilight environment. The narrative follows a contemplative pace, juxtaposing wide-angle shots of Joshua trees with intimate close-ups of the journey, set against the quiet backdrop of a desert at dusk.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Natural light
Industries
Background
Desert
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.