Ford
A Raptor Meets Honey Badger
Brand
ProjectA Raptor Meets Honey Badger
Date
Apr 2026
Description
Ford presents an action-oriented promotional campaign for the F-150 Raptor R, featuring Formula 1 driver Daniel Ricciardo. The project showcases the vehicle’s performance capabilities across rugged desert terrain, utilizing dynamic drone footage and cinematic cinematography to capture the truck's speed and handling. Developed in collaboration with Wieden+Kennedy New York, the production team at FIELD UNIT leans into high-energy visuals and earth-toned grading. Technical contributions from Kate Papciak in post-production and VFX, paired with sound design by William McVay, complete the live-action aesthetic.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Luxury Automotive
Color
Jet Black
Pure White
Background
Desert
Context
Brand Film / Corporate Video
Associated creatives
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