Ford presents an action-oriented promotional film for the F-150 Raptor R, capturing the vehicle's performance across desert terrain. The project, developed by agency Wieden+Kennedy New York, centres on the truck navigating rugged landscapes through dynamic, cinematic live-action sequences.
The edit leans into a high-energy aesthetic, incorporating drone footage that tracks the vehicle as it maneuvers over dirt mounds. Formula 1 driver Daniel Ricciardo features as on-camera talent, with additional contributions from FIELD UNIT on production, Kate Papciak for post-production and VFX, and William McVay on music and sound.
