Ford: Built Wild with Jimmy Chin
Brand
Date
Dec 2025
Description
Ford presents 'Built Wild with Jimmy Chin,' a cinematic film exploring the intersections of human endurance and rugged exploration. Directed by Stept Studios, the campaign captures the intense experience of high-altitude mountaineering through a series of sweeping drone footage sequences and intimate close-ups of climbing gear. The production leans into a raw, desaturated visual aesthetic to ground the narrative in the challenging mountain environment. By pairing wide-angle aerial vistas with natural light, the film emphasizes the scale of the landscape and the technical precision of the athlete’s ascent.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light, Drone footage
Industries
Color
Charcoal
Crimson
Off-White
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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