Ford: Summer Sales Event 2022
Brand
Date
Dec 2025
Description
Ford's Summer Sales Event 2022 commercial bridges the gap between childhood play and the utility of modern vehicle ownership. The film captures an atmosphere of family-focused road trips and suburban exploration, framed with warm color grading to evoke a nostalgic, optimistic tone. Moving between scenes of children racing soapbox cars and driving sequences featuring Ford SUVs in both scenic and urban settings, the piece leans into live-action technique and natural lighting to emphasize the vehicle's role in seasonal travel. Creative direction for the campaign was provided by GTB, with music and sound design handled by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Nostalgic
Industries
Color
Jet Black
Crimson
Burnt Orange
Background
Street
Context
TVC / TV Commercial
Associated creatives
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